Launched on October 26, 2012 to stores, RT Surface Tablet spotted arriving staging of Surface Pro months later in February 2013. And during the first three months of this year, Microsoft has seen sales below a million units total between the two products, which turned out to be less than expected by analysts.
That’s why according to claim sources within the industry, Microsoft bet with an aggressive business strategy to increase sales of its tablet, having a budget of no less than USD $ 4,400 million for the “Project Surface” hereinafter this should serve to advertise, increase distribution channels and make a new version of another device.
With this in mind is that in Redmond are set several goals, setting a deadline of year to date between the months of July 2013 and July 2014. For the period, the company want to establish itself as the second largest seller of tablets in retail trade (behind Apple?), Along with being the first distributor of such devices for the enterprise market, where sales category by volume are daily bread.
Aside from that, they also want to position themselves in the educational area, seizing the money that governments of different countries devote to IT projects in schools and universities. Among all these markets Microsoft expects to sell about 25 million units, far more than those achieved so far in the formal market.