Facebook Wants to Augment Your Reality

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The tech humanity just witnessed a stealing. The heist was so bold you kind of had to admire it, even if it was pulled off with all the elegance of a gas station robbery.

Facebook barged into Snapchat’s happy Venice Beach, Calif., house, took a firm catalog of the commodities, then lifted the circlet jewels. First a version of Stories, the fun slide-show layout that Snapchat created, appeared last year on Instagram, owned by Facebook. Then Snapchat’s facial appearance made their way to WhatsApp and Messenger, Facebook’s chat apps. A couple of weeks before they got to the big leagues — Facebook’s main app — and the heist was inclusive.

On Tuesday, the chief of the Facebook crew, Mark Zuckerberg, put on a symposium to show off his plunder. But he went further: He unveiled a vision of amplified authenticity — in which digital objects and effects are overlaid on images of the real world — which could destabilize Snapchat’s mission to become the camera company for the next age bracket.

His vocalizations had a lot of clichéd jokes, but that was just Mr. Zuckerberg’s way of trouncing the shiv. In actuality it was a feat that made plain Mr. Zuckerberg’s callousness as a businessman. It also shows that he understands Facebook’s most important chattels. Mr. Zuckerberg realized early on that the most imperative thing in his business was not unavoidably creating the best new features. It doesn’t matter who invents digital mustaches. What matters  is owning the prevalent and most affianced network. And because he has the network, he always wins.

While kicking off the foremost societal network’s yearly developers forum in the heart of Silicon Valley, chief executive Mark Zuckerberg called smartphone cameras an preliminary and talented platform for augmented-reality features in applications tailored to sync with the collective network.As per ,” Zuckerberg , he said that the stage where we are standing we will go forward and will put the people in new future,we are not gonna set back from this reality and will flourish the technology to next generations. We are going to make the camera the first conventional enlarged platform.

For years now, the world has been skeptical Mr. Zuckerberg. Facebook, they said, would never bang Myspace. Then Facebook was going to get a run for its money from every other communal network — Twitter, Pinterest and further. Hey, could it endure Google’s ambush? Could it survive its own preliminary public offering? How would Facebook amend to mobile? What about reside video? And then there was Snapchat. By whirling the smartphone camera into a interactions platform, Snapchat fashioned a novel and persuasive social familiarity. adolescents couldn’t get adequate of it. And teenagers are the hope. If Facebook mislaid teenagers, game over.

 

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