Big Phones are In: Expected to double market shares in 2013

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A year or two ago, the smartphone game was expected to do more with less without compromising the size of the touchscreen. Mobile’s directive was to still keep smartphones as small as possible, as light as possible, while being able to do so much more than the competition can. Mobile meant mobility, and it meant taking a tiny computer in your back pocket. No one wants a cumbersome device.

This is one of the reasons the iPhone and Samsung Galaxy lines were so popular, really—both had large, clear touchscreens with excellent functionality and could do just about anything with various apps. As more and more apps developed—able to browse the web, send everything from email to fax via the internet, integrate all contacts both on email and phone accounts, open and read documents, spreadsheets, videos—it became more and more evident that when you’re using these applications, a bigger screen might make things more comfortable.

Big Phones

Why the “big screen” became popular

It first started when Samsung’s Galaxy line released a screen that was significantly larger than what the iPhone 4 had. They even had a commercial that was released in the United States that rather mocked Apple users waiting in line for the new release (it wouldn’t be the last time that Samsung took a dig at Apple) by showing someone who was just strolling along with a Samsung. “The screen is huge!” was one of the big lines of the commercial. And so it was.

A larger screen meant it was easier to see things that were going on. It also meant larger buttons and more excellent viewing when it came to videos. The display was even brighter and crisper in resolution. Browsing webpages also became easier because you didn’t have to squint. Not to mention the fact that it was easier to read documents and PDFs on it. But that’s what a tablet is for!, some users may argue. And it’s true; the tablet is larger and definitely more suited to easy viewing and for reading and typing. But a tablet is certainly even more cumbersome to tote about than a smartphone, and it won’t have phone capabilities. A big-screen phone weds all that—better clarity and size, but still relatively tote-able. Why else would Apple make the iPhone 5 just that bit bigger?

The big jump to big screen

According to the market analysts, people are seeing the advantages of a larger screen. There has been a more than significant demand for phones with bigger touchscreens than ever before. In fact, they are projecting that 2013 will see over double the amount of market shares in smartphones with 5-inch screens and up, as more and more people want big screens on their smartphones. Better image, more room to type and browse, lots more to view, yet still easy to carry or fit in a pocket or purse as opposed to a big tablet. Analysts also add that this swell in the big screen market will continue all the way to 2016. That’s a long way off, however, and with new technologies going up every day, it would be interesting to see what else the future will bring.

AUTHOR’S BIO: Leslie Young is a Blogger, web designer and developer for 3years.  With her immense experience, she enters the world of internet and starts blogging and pursues her dream to be a web expert. Now, she is participating in many Blog sites as a guest blogger.  Follow her on Twitter, Facebook  & Google+

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Katherine Husmith

Katherine Husmith is an Internet business analyst and business builder that publishes the Business Builder Report, distributes software and ebook publications.

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