Mobile App Marketing is constantly evolving. In the past few years, we’ve seen the evolution of entirely new marketing categories. From native advertising to Snapchat ads, the mobile marketing landscape has changed faster then ever.

At the same time, there has been a boom of mobile apps.

In fact, Apple now lists over 1 million different apps on the app store. With such a large array of apps available, how can you optimize your product or service to stand out among competitors?

Understand your strengths 

Not everyone is a seasoned marketer. Fortunately, in today’s landscape, you do not need to be. Virtually anyone on the internet has accesss to the same resources as everyone else.
While it’s true that professional marketers may have access to traditional media and large marketing spends, developers have unique technical skills to their advantage. For this reason, developers often need to consider software based solutions to help improve their product.

According to Branch Metrics, just to get your app into the top page of apps on the App Store, you will need nearly 38,000 new users every day.

That’s a lot of installs. Branch metrics also put together a handy marketing guide which compiles resources for you to consider. One of the things you’ll notice from the guide is metrics are critical. It’s important to track the key indicators of success for your app.

Track Analytics

track analytics

  • Cost per install (CPI)
  • Cost per action (CPA)
  • ROI
  • Cost per 1000 impressions (CPM)
  • Conversion rate
  • Customer acquisition cost (CAC)
  • Lifetime Value

Understand your channels 

understanding your channels

  1. Web to App
  2. Social Media
  3. Video ads
  4. Incentivized Installs/Referrals
  5. ASO
  6. Email
  7. PR/Press
  8. App cross-promotion
  9. In-app viral tactics
  10. Native ads
  11. Banner ads in mobile apps