Reinventing the wheel is a big thing for most marketers out there in the amazing world of the world wide web. eCommerce has been a big thing for most people as it has not only revolutionized the way people shop and purchase goods online, but eCommerce has also opened up the doors for a whole new industry. With this dramatically new transformational change that has happened in the past 10 years, eCommerce has exploded onto the scene. Online sales are now beginning to make up more than 50% of sales and retail shopping outlets are beginning to feel the pinch.

Shop From The Comfort Of Your Own Home

Consumers are now able to shop from the comfort of their own homes with eCommerce. It has allowed for women to shop online (a ghastly thought for most married men) while allowing for production costs to be kept at a minimum. Where, previously, retail shop fronts could only reach out to their local areas for generating profits, now, an online store in the UK can reach a potential customer in France, Kenya and across the globe. With eCommerce there truly are no boundaries.

Magento And Its Associated Benefits

eCommerce platforms have bought with them a wide array of benefits. Not only can online stores reach a wider audience, they can also be more creatively designed with the use of Magento development or the implementation of other, open source eCommerce platforms. Using open course platforms to design your online store allows your design to be tailored to your businesses, making it more representative to your company.

Furthermore, where once people would have to travel to different retailer outlets to purchase items for their homes, with eCommerce now everything can be done FROM the comfort of their own homes: white-goods, electrical appliances, kitchen items, stationery, electronics such as DVD players, televisions, mobile phones, even the old kitchen cupboard or the kids’ wardrobes that need to be replaced, eCommerce has changed the lives of many.

Put Your Trust In Magento

Whilst there used to be concerns regarding the safety of eCommerce with rising issues such as fraud, today, more and more people are  putting their trust in online stores. The main cause for this change is the introduction of money gateways such as PayPal being incorporated into the design of eCommerce platforms. As opposed to entering your personal bank details into any old eCommerce site, well known payment gateways instantly make a potential customer feel more at ease with the online store and are, therefore, more likely to convert to a sale.

Post by Sarah-Jayne Culver; a Search Consultant at providing Digital Marketing Services throughout the UK.