When you run a website, sometimes it can seem like there is so much to do you just don’t know where to start. That’s where various tools and downloads can make brilliant additions to any marketers strategies.

Whether you need to keep an eye on your backlinks for SEO purposes, or you want to manage your Social Media more effectively, we’ve picked out the best tools for the job that should make yours a lot less stressful.


Made by Twitter, TweetDeck is a great desktop application that makes keeping on top of your Twitter accounts easy. With the ability to arrange all your different feeds, and filters that let you focus on exactly what matters, Twitter doesn’t have to be time consuming at all.

You can add unlimited accounts to keep an eye on and even schedule Tweets for specific times – perfect for people who have got hectic day to day lives. All new tweets are notified direct to your desktop so you need never reply to an important message late again.


HootSuite is another Social Media platform manager, but unlike TweetDeck which is limited to only one platform, Hootsuite gives you the ability to manage multiple accounts including Google+, Facebook, YouTube, Tumblr, Instagram and more!

For any marketers that need to post out messages across various sites, HootSuite allows you to do this swiftly and professionally. Logging in and out isn’t ideal at the best of times so why not manage all your accounts in one place? With individual dashboards and feeds everything is right in front of you at once – so you can focus on your Social Media marketing without having to scour through websites to get what you need done.

You can try HootSuite for Free and manage up to 5 social profiles, but with a Pro account starting at only $9.99 a month it’s most definitely a worthy investment for any serious marketer. Not to mention you get a 30 day no quibble trial to see how it can work for you before you start paying for it.


SEOMoz is the leader in SEO management software. If you’re serious about harnessing the power of your site to make money – this is a tool you shouldn’t be without. Combining SEO management, recommendations and the ability to measure social media success it’s a perfect tool for the SEO nuts.

Although it comes in at $99 per month, you get the chance to critically analyse key elements of your websites performance. Providing easy to understand metrics and monitoring changes it’s an all in one stop shop for everything you need to know to boost the visibility of your site.


Aweber is great for any business that has a mailing list that is looking a little neglected. Email marketing is by no means dead and by utilising the data you already have you can make a strong connection with your customer.

This software is the best at email marketing by far as it allows you to build up sustainable and valuable relationships with your subscribers. Aweber offers RSS, Social Media integration, follow up emails and autoresponders meaning that every relationship is crafted rather than thrown together.

Google Tools

Both Google Analytics and Google Keyword Tool are a must have in your marketing portfolio.

Analytics allows you to see in simple terms where and how your websites traffic is coming from. It gives you the chance to see what terms you’re ranking in Google for as well. With personable graphs and the ability to also analyse mobile traffic any marketer would be daft not to use it if they aren’t already.

Google Keyword Tool is a free and simple way to see who is searching for terms on Google. It gives you the chance to drill down into specific keyword searches using LSI, and makes deciding what phrases to target with your SEO marketing a lot easier.

Data Analysis

There are also data management products out there that will allow you to analyse just how well certain elements of your site are working through importing data and producing graphics. The Unscrambler X is a great piece of software to do just this. Marketers can harness this sort of information too.

No matter what it is you’re marketing online – you can be sure that one of these tools will change how you go about your marketing analysis when you give them a go. What have you got to lose?!

About the Author: Katie Belliveau loves blogging and likes helping businesses. She’s an SEO mad marketing lover.