Because it’s one of the most crucial aspects of success!
Reputations reach out everywhere. However, it really depends on how you plan to execute the way you portray yourself as a brand or business. Now, online reviews on Google and other review websites are crucial and definitely matter. But they are not all there is to managing an online reputation. While going along your services, there will be some downs. In order to prevent the total ruin of your work, you must know some tips and tricks of the trade.
1. Social Media Savvy
It’s really crucial to have a social media following. Even as a business, Google+, Facebook and Instagram should be the utmost minimum that you should have. When it comes to your online reputation these and many more sources are really helpful to receive all the feedback that you need. The market today is immensely competitive. We’re sure you know this already, which is why we recommend being intensely active on a lot of social media accounts. Not only social, but business and job-related websites are really important. LinkedIn is one that you can benefit from greatly. Again, make sure to be active on all the accounts frequently or else it’s pretty useless to have all those accounts.
2. Manage Your Products
Most times, it’s not enough to just have several social media accounts that connect an audience to your company alone. If you have many other brands or products associated with your business, it is crucial to have active accounts for those as well. This is relevant because it gives off the perception of an effective and consistent brand. There might be customers that like only certain services that you provide. So, if you have separate sources for those services, you might even have the chance of receiving more and more potential customers.
3. Wikipedia To the Rescue
Another tip you can remember is to create a neutral Wikipedia article. These are great because Wikipedia is a vast source of information that a lot of people use for finding specific details about a certain individual, brand, historic personality and many more. Usually, when one searches for a company on a search engine, the Wikipedia page for that company is usually the first result on the top of the page. Although creating a page on this website might be a little difficult considering the various verified proofs that you have to submit, it is definitely worth it and comes quite handy in the reputation process.
4. Don’t Be Stubborn
When it comes to negative reviews, there are many companies that tend to ignore them. This can be harmful towards your reputation management process and should be avoided. Make sure to listen intently to your customer’s plea. At the end of the day, your customers have used your product or service and are giving your genuine feedback. If you ignore their constant negative feedback, you might be driving them to your competitor brand. You have to come to terms with the fact that there might be some things you need to fix within the company and its services. It’s probably the most valuable review management tool you could use.
5. Say Sorry
Apologizing for a mistake won’t cost you any harm. If your company has committed any mistake with regards to the services given to a customer, don’t be afraid to apologize. Like in many aspects of life, it is important to own up to one’s mistake. Being real and considerate will generate a good perception by the client. Companies who show immense concern towards the satisfaction of their customers are mostly the ones with the best online reputation. You must be forward, but polite at the same time when responding to any reviews.
6. Know It’s Vitality
We’re sure you’re aware of how much of an investment reputation management is. Therefore, is better if you know its importance. Many companies especially smaller ones commit the mistake of seeing it as a luxury. Is is definitely not. Lately, managing one’s online reputation is very crucial for the success of a company. However, if you’re still hesitant, you can always have someone to do it for you. There are many available reputation management tools and people who excel in them that will be willing to help you.