Keywords and phrases are an integral part of search engine optimization. While SEO is putting less focus on precise keywords and placement, they still affect ranking to some level. As you create your content, you should consider keywords that people use without using them excessively.

“One of the most effective SEO tips is by using longer strings of keywords, instead of centering on 1 or 2-word keywords. This will help you better target site visitors and can help you to improve your ranking” says Harriet Tilley, SEO expert at Montreal SEO.

You can use this few tips to know more about long tail keywords and the way they can help your company.

What are long tail keywords?

These are tail strings of keywords. They are often between 3 and 5 words in length. Each long tail keyword represents a very specific phrase, instead of one keyword, which often details something in general. For instance, the site is one keyword that might generate lots of results on various topics from building to marketing. Tips on how to create a site is a specific long tail keyword that might generate much less results on the matching topic. The ideal long tail keywords get a lot more specific, like tips on how to build a site for e-commerce startup.

Can my site survive without long tail keywords?

Honestly speaking, a site can survive with no SEO at all, as long as they have an incredible reputation and marketing strategy in place. However, nowadays, you cannot depend on this alone. Sites that do not emphasize on search engine optimization can easily get buried and are not receiving the amount of traffic they might be getting. Why do you just want to survive when you can flourish?

Long tail keywords are an important part of search engine optimization since they allow you to target the precise crowd better that you want. If you intend on using your content in the context of a larger marketing plan, you should invest some time in searching for the proper long tail keywords for your industry.

Long tail keywords, do search engines love them?

Search engine algorithms continue to place some importance on exact phrases and users are usually quite specific when they are searching. From a search engine optimization point of view, long tail keywords are an effective way to attract a highly specific traffic crowd and help to boost your ranking on something exact. Long tail keywords might also help you boost your ranking on various phrases and keywords. For instance, tips on how to get more leads for my web design company has multiple keywords, which include getting more leads and web design company.

What is the best way to use long tail keywords your content?

Long tail keywords usually perform best as titles and headers of content. They need not be the only words in the header or title; however, having them placed there will cause them to be the primary keyword for your video, blog post or image. The most effective formulas are by using the long tail keyword once in the text of an article, once in the title and once in a header. You can also use two or three supporting keywords 1-2 times in the text based on the length of your content.

“Since long tail keywords are meant to target a very specific target market, you should not concern yourself with using many of them in one post. When you focus on one long tail keyword for each post, it will let you make improvements to your site and the targeted traffic you are getting, which can bring about a greater conversion rate, even when there is a drop in traffic” says Gemma Hawdon,an experienced copywriter at Gemma Hawdon.

Below are a few easy ways to determine great keywords:

1: Change your preferred keywords into a question. Example: How can I start blogging?

2:Target different purchasing phases. Example: Where to start blogging, the simplest way to start blogging.

3:Think like your readers and utilize phrases they would. Example: Can I start blogging?

4:Write what you would want them to do. Example: Start blogging instantly. Pay somebody to blog.

What is the maximum number of long tail keywords for my site?

The number of keywords you need is determined by the size of your site. Small blogs on one topic will replicate keywords on a regular basis, since they attempt to catch the attention of a niche audience. Authority blogs and bigger sites might cover various topics and therefore have to emphasize a wider variety of keywords to avoid redundancy.


Long tail keywords might be a profitable idea, a goldmine with regards to SEO. Remember that good content alone is not enough. You should combine it with the correct marketing approach, and go out and create those links to give a boost to your search results rankings.