What is Digital Marketing?
Digital marketing, as the name suggests, entails all marketing practices carried out over an online platform. Digital marketing is a field that is increasing by leaps and bounds, which is a result of globalization. This turn of events has revamped the way people shop. Digital marketing helps online businesses get traction. To get a better understanding of what does and does not come under digital marketing read on:
- Search Engine Optimization (SEO)
Search Engine Optimization is the most fundamental type of digital marketing. Online businesses rely highly on search engines like google, Bing, yahoo etc. If your SEO is sorted, you’ll have no problem in driving organic traffic to your web page.
- Search Engine Marketing (SEM)
SEM as the name suggests, helps to advertise a service or product to search engines. They seem like paid search results which is great, because search engines show paid results over organic ones. The most commonly used paid search services are Google AdWords and Bing Ads.
- Social Media Marketing (SMM)
Social media marketing is the most important aspect of digital marketing. When you have a B2C business model, SMM should be your forte. The more engaging your content is, the more traffic you will be able to grab. There is a wide list of social media platfroms that you can choose from.
- Content Marketing
Content marketing is an indirect way of digital marketing as you write stuff about your content that the audience finds while browsing. Content marketing is a way of making the viewer interact with your content by commenting and sharing it.
- Viral Marketing
Viral marketing as the name suggests aims at creating a meme, video, post or any such content with the intent of making it viral. For this type of marketing one needs to make coherent content for all social media platforms like; Facebook, Twitter, Instagram etc.
- Affiliate Marketing
Affiliate marketing is the name of outsourcing your digital marketing requirements to an outside agency. In this type of marketing you pay the affiliate when you see conversions. The affiliate looks after your social media presence and decides campaigns.
- Smartphone Marketing
People from every age group are addicted to their smartphones. This gives a very good opportunity for businesses to advertise on their phones. Our generation is a generation of texts hence the body of your text needs to be tailored specifically for your target audience.
- Landing Page Marketing
Landing page marketing is the marketing material you see on the page you land when clicking a web URL. Landing page is also known as a home page. Many times, landing pages are linked to ads so as a goal to attract more users to be converted into customers
All in all
When you’re looking for the right marketing mix for your online business, make sure you understand what these divisions of digital marketing do. Moreover you need to keep in mind your target audience when planning your marketing strategy.