Google analytics is the best website management tool for any kind of business. It is robotic analytic and reporting tool which will provide you the details that how your website is performing and what different can be adopted to meet the required goals. You can track almost everything about your website with Google Analytics. You can track that how much traffic is coming and where it’s coming from. You can even track social media activities and mobile applications traffic. Google analytics is free for everyone to use. Here is simple guideline that how you can use Google Analytics for your website.
1. Sign Up For Google Analytics Account
If you want to avail the Google analytics services, all you need is Google account. Go to official website of Google Analytics and click on “Create An Account” button residing at upper left corner of homepage. If you are already signed in to Google account, then simply click on Access Google Analytics.
Now click on sign up button to proceed. Next, you will have to choose whether you want to use Universal Analytics or Classic Analytics. The basic difference between both of them is that Classic Analytics has basic features but Universal Analytics includes some additional features like multiplatform tracking, custom metrics and online/offline data sync.
Finally, fill all the required information like account name, your website name and address etc. After filling that form, click on “Get Tracking ID” to finish the procedure to set up an account.
2. Set Up Google Analytics On Your Website
After setting your account, you will be directed to Tracking Code section. You must have to put tracking code on every page you want to track. There are several ways to perform this step.
- In your website template, simply copy/paste the code.
- Create a php file with code and include it after the body tag of your website.
- WordPress has several plug-ins that will add tracking code to every page of your website.
- In other platforms like blogger and squarespace, you will only need tracking id for your website which will have prefixed letters UA.
3. Start Tracking Your Site
There are plenty of metrics offered by Google Analytics which user can customize for its needs. The features can be accessed from left sidebar in your browser window. Here are some features which matter a lot for any small enterprise.
- Organic Search Sources
The terms which users use to visit your website are determined in this section. Google Analytics has the functionality to scan more than 20 search engines like Google, Bing, MSN and yahoo. It can be accessed under Traffic Info section in left sidebar.
- Social Settings
If you are running any social media campaign then that’s not enough for you. It’s vital to track your results. You can add social media accounts in Google Analytics as it supports its integration. In left sidebar, under Social Settings section you can add your social media account to get tracked.
