The first important thing for running a email marketing campaign is to set up your list building strategies.
Follow the steps below to set up your email marketing campaign.
Identify your requirements for an email or your entire email marketing campaign with multiple email messages.
Document this campaign’s requirements. One example is when a new user registered on your website, you’ll need to send an auto response for her to confirm her email address.
Another example is when a user sign up to get a copy of the free industry whitepaper that you offer, you’ll need to send an auto response email with a link for her to download this whitepaper.
Draft an email copy and create artwork. For the above examples, drafting an email copy is easy as it only involves creating a single email message.
You may have more complex email campaigns that involve multiple email messages in which you’re to get users to purchase one of your products. In this case, you’ll draft multiple email templates that have continuous messages and content. You may also need to include images (or artwork) in your email messages.
You may need a professional designer and/or a copywriter to help you with this step.
Add the final email copy and artwork to the message template. Now add them to each of the email messages in your entire campaign.
Set up tracking and add to email. You should use one of the email analytics which provide tracking pixels for email campaigns. Add the tracking pixels to each of your email messages to keep track of the campaign’s performance.
Test your email and make edits. It’s important to send the emails as test emails to one of your inboxes. You may well find a few small mistakes or anything that didn’t work according to your plan. This lets you fix the problems before the real email campaign starts.
Send your email. You’ve already created your email, tested it and revised it. Now let’s send it.
Pull data reports and revise your tactics. You may want to focus on these data metrics or results:
The percentage of users who are reading your email messages from mobile devices.
How’s the overall open rate and click through rate of your email campaign? How did these metrics perform for each individual email message?
Identify the topics (or messages) that are most popular with your users (i.e. the email receivers).
Decide if it’s a good time to sub-divide your email list. Do this only when you’ve collected a larger list.
