Google Search Engine Results Pages (SERPs) are extremely useful for businesses. They show what the internet has to say about their business. It is important to retrieve Google results due to various reasons. In this post you will learn why it is useful to use an API for retrieving Google SERPs.

Normally there are three options to retrieving Google results, the first is using their API which has many limitations, the second is to scrape through it yourself and the third and easier option is to use an API service to do it for you.

Limitations to Google API

If you use the first option then you would only be able to issue about 40 requests in an hour. Limited results would be provided through this option. If you are looking to track ranking positions then it would be difficult to do so. Furthermore, you would have to pay to make more requests and it is an expensive option.

Scrape Through It Manually

Google does not allow you to do so which is why it is quite tricky and not recommended. You would risk detection if you request more than 8 keywords in an hour and if you request more than 10 in that time, you would automatically be blocked from doing so. You would need to use multiple IPs to do so.

API Retrieval Service – The Best Option

As discussed above, there are limitations to the other two options unlike API retrieval services which provide you with complete freedom. Anyone that has a huge search engine retrieval requirement can obtain the results that they desire with ease. This is why you need to use Serp API to find the results you are looking for and take your business to the next level.

It is economical to use the API service for obtaining results unlike Google’s expensive services and the limitations imposed by manual scraping. You would also be provided with open source code to search for several thousand result pages in an hour by refreshes. There are many upsides to the service and most businesses have realized its importance and have started to use the service.

The best thing about the API is that it provides you with quick results. If you want to stay ahead of the game then it is important to use an API. Access all the data to find real-time results.