Do you have an Instagram account? Social media marketing has increased over time and for the success of every business social media strategy is crucial. One of the most important social media platforms is Instagram. If you don’t have an Instagram account, you might be missing something huge. Instagram is a great way to promote your brand. To do so, you need to have an effective Instagram marketing strategy. In this article, we have listed some reasons why you need to have an Instagram marketing strategy.

Take a look at the reasons why you need to have Instagram marketing.

Reach Larger User Base

If you think Instagram is for the minor players, then you are wrong. Instagram has rapidly increased in popularity as it has reached 700 million users. It was reported that 100 million people have joined Instagram in a six month time period. In January 2017, it was stated that the active users on Instagram on daily basis is 150 million. The growth of Instagram is expected to increase that will provide more opportunities for the brands to reach new customers.

Brand visibility

Another great reason for using Instagram for marketing is that it boosts your visibility. As above mentioned, there 700 million users and nearly 1 billion photos are shared every day. On Instagram, your brand can take advantage of this exposure. Marketing works well if your brand is visible. In case your brand is not visible to your target audience, this means you are no doing it properly.

Moreover, you can post innovative and original content. This will help you in increasing the mentions of your brand. As a result, your brand will be visible to a wider range of audience.

Get Useful Feedback and Insights

On Instagram, you can get useful feedbacks from your customers. You can easily keep track of conversation about your brand or products. Most of the people talk about the brands on social media. They will publish pictures of your products they bought from you and give feedbacks. You must not ignore this feedback as you will know how your customers perceive your brand.

Therefore, Instagram is a simple and personal social media platform. It allows you to connect with a variety of people on a tangible and intimate level. Though developing a contact for Instagram can be challenging, you can use different tools available for Instagram marketing. You should invest on Instagram marketing for reaching your audience and acquiring new customers.

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