Disney is launching movies app that allows movie lovers to shop films online and play them back over Apple devices.

The launch announced when hit film “Frozen” released on digital platforms. Users can obtain free copy of “The Incredible” by linking the app account to Apple’s iTunes digital store.

The app is built on The Walt Disney Co’s KeyChest technology, which stores and records consumers’ purchases of digital movies on distant servers. The app also identifies codes that have allowed digital downloading of Disney movies since 2008.