In the realm of consumer technology news websites in the UK, Future holds a prominent position at the top of the list, whereas the largest B2B brand in this domain is ZD Net, which is owned by Red Ventures.

ZD Net, initially established as a technology brand catering to general interests before transitioning into a specialized business IT publication, emerged as the UK’s most extensively read B2B tech website in July. According to Ipsos Iris data, it reached a total of 425.9K individuals.

In second place was Ars Technica, with an audience of 252.5K. This website positions itself as a hub for “alpha geeks,” catering to technologists and IT professionals. Since 2008, the brand has been under the ownership of Condé Nast, the same company that possesses the consumer-focused publication, Wired.

Top B2B Technology News Magazine Brands in the UK

Audience and Engagement, July 2023

SiteAudience,
July ’23
Y-o-Y Change,
Audience
Page
Views
Total
Mins
Y-o-Y Change,
Page Views
1ZD Net425.9k81%1.1m777.4k48%
2The Register223.6k10%3.8m2.7m12%
3Techworm118.2k327.7k97.6k
4Tech Republic122.5k-24%174.4k213.4k-37%
5Tech Crunch196.5k-17%612.7k1.3m49%
6Ars Technica252.5k55%1.2m1.4m43%
Source: Press Gazette custom list using data from © Ipsos, Ipsos iris, 1-31 July, Adults 15+. Ipsos iris is endorsed by UKOM

In the third spot for popularity was the British technology news outlet, The Register, attracting 223.5K million visitors. Following closely in fourth place was Tech Crunch, headquartered in San Francisco, with a focus on the business aspects of technology and startups. Tech Crunch drew in 196.5K visitors.

These websites were part of a group of six platforms monitored by Ipsos Iris, all of which Press Gazette identifies as technology news and magazines primarily targeting professionals in the industry. In the fifth position was Tech Republic, with 122.5K visitors, followed by Techworm in the sixth spot, which garnered 118.1K visitors. (Note: Audience figures for IT Pro were included in a previous version of this story but have been temporarily omitted as Press Gazette seeks clarification from Ipsos iris.)

Most Popular Consumer Technology News Websites

Among the most widely read consumer titles, three publications from Future stood out prominently: Tech Radar, a magazine focused on news and reviews, reached an audience of 2.2 million. Tom’s Guide, a website dedicated to tech products, garnered 1.8 million readers, while the tech lifestyle brand T3 attracted 1.6 million readers.

These publications were part of a total of five titles owned by Future in our consumer ranking, constituting more than a quarter of the list. In the previous year, this British publisher asserted itself as the foremost consumer technology publisher globally over the past 12 months, owing to the expansion of its two primary tech websites.

Top Consumer Technology News Magazine Brands in the UK

Audience and Engagement, July 2023

News BrandAudience,
July ’23
Y-o-Y Change,
Audience
Page
Views
Total
Mins
Y-o-Y Change,
Page Views
1Tech Radar2.2m-52%4.8m4.7m-38%
2Tom’s Guide1.8m-37%3m3.2m-34%
3T31.6m13%2.3m2.5m0%
4The Verge1.6m-22%3.1m3.5m36%
5Trusted Reviews1.4m28%1.9m2.3m-21%
6Wired UK1.4m-4%2.2m2.6m-8%
7How-To-Geek1.1m-19%3m3m-36%
8What Hifi1.1m-11%3.6m3.1m0%
9Lifewire1.1m-21%1.2m1.4m-31%
10PC Mag956.9k1%1.7m1.8m-26%
11Digital Trends842k17%2.1m1.4m18%
12CNET798.2k-46%1.3m1.5m-55%
13Mashable623.3k-32%698.4k886.8k-43%
14Tech Advisor620.5k-15%972.2k865.6k-33%
15Pocket Lint525.9k-13%690.8k656.9k-46%
16Tom’s Hardware522.6k12%1.6m1.4m-40%
17Stuff459k221%774k807.3k31%
18Gizmodo371.8k3%1.1m1.5m8%
Source: Press Gazette custom list using data from © Ipsos, Ipsos iris, 1-31 July, Adults 15+. Ipsos iris is endorsed by UKOM

The Verge, operated by New York-based Vox Media, secured the fourth position with an audience of 1.6 million. Following closely in fifth place was Trusted Reviews, with a readership of 1.4 million.

In terms of year-on-year audience growth, the leader of the pack was Stuff, owned by Kelsey Media, which saw a remarkable 221% increase in its audience, reaching 458.9K readers. Following closely behind were Trusted Reviews, experiencing a 28% growth, and the independent publication Digital Trends, boasting an audience of 841.9K, with a 17% year-on-year increase.

Fastest-Growing Consumer Technology Newsbrands

Year-on-Year Growth in Audience (%), July 2023

Stuff221%
Trusted Reviews28%
Digital Trends17%
T313%
Toms Hardware12%
Gizmodo3%
PC Mag1%
Wired UK-4%
What Hifi-11%
Pocket Lint-13%
Source: Press Gazette custom list using data from © Ipsos, Ipsos iris, 1-31 July, Adults 15+. Ipsos iris is endorsed by UKOM 

In addition to securing the top spot for audience size, Tech Radar also excelled in audience engagement. In July, users spent a total of 4.8 million minutes engaging with its content, and the platform recorded 4.7 million page views. However, it’s worth noting that this represented a 38% decrease compared to the previous year.

Future’s consumer electronics publication, What Hi-Fi, secured the second position in terms of time spent by users, with a total of 3.6 million minutes, and claimed the third spot for page views, amassing 3.1 million. Interestingly, despite ranking sixth in terms of audience size, with 1.1 million readers, it excelled in engagement metrics.

In 2021, Ipsos Iris replaced Comscore as the industry-acknowledged benchmark. Ipsos iris data is sourced in part from a panel of 10K individuals aged 15 and above, carefully selected to represent the national demographic. These panel members have meters installed on 25K personal devices, allowing for passive measurement of website and app usage.

In addition to this, Ipsos Iris integrates data from participating websites that have been tagged, ensuring that all visiting devices can be identified and recorded.