Google CEO Sundar Pichai has announced that the search engine will soon integrate a chatbot similar to OpenAI’s ChatGPT, following in the footsteps of Microsoft. Additionally, the CEO has expressed the company’s intention to incorporate conversational features into its widely used search engine, similar to the recent move made by Microsoft’s Bing earlier this year.
To keep up with Microsoft in the race for generative AI dominance, Google is aiming to become a significant contender. As a result, the company is exploring avenues to incorporate this technology into a diverse range of its products and services, emulating Microsoft’s successful approach.
Google Search Engine to Get AI Support
With the phenomenal response to OpenAI’s ChatGPT, the competition in the AI field has reached new heights. Microsoft has already integrated a wide range of its products with generative AI technology from the research firm, and now its main rival in this field is also following suit.
According to the Wall Street Journal, Google CEO Sundar Pichai has announced that the search engine will integrate technology similar to ChatGPT. Similarly, Microsoft successfully integrated chatbot technology into its Bing search engine, receiving a positive response from users.
Google’s generative AI, Bard, will not only provide conversational abilities but also image generation when integrated into the search engine. While Google’s AI products have not been as popular as those of its industry rival Microsoft, there is hope that the wide dominance of Google as a search engine option will lead to greater adoption of its AI integration.
As Google’s search engine generates over half of Alphabet Inc.’s total revenue, some have expressed concerns about the potential risks of tampering with a well-established and highly successful system. However, Pichai has reassured that the integration of the chatbot technology poses no threat to the search engine’s continued success.
ChatGPT Impact on Search Engines
ChatGPT’s impact on search engines is particularly significant when it comes to long-tail keywords. These are search terms that are more specific and targeted, and they tend to be longer and more complex than generic keywords. Because ChatGPT is capable of generating natural language responses to complex queries, it can help search engines to better understand and respond to long-tail keywords. This means that users are more likely to find the information they’re looking for, even if they’re using highly specific search terms.
Another key advantage of ChatGPT for search engines is its ability to learn and adapt over time. As more people use the internet to search for information, ChatGPT can use the data it collects to continually improve its responses. This means that over time, ChatGPT will become even better at providing accurate and helpful answers to users’ queries, making it an indispensable tool for search engines.