As indicated by Nielsen, 89% of our time on media is spent by the use of apps. While applications involve a gigantic piece of our computerized lives, we remain indifferent in the way that such a vital piece of our online experience is completely controlled by two organizations: Apple and Google. These two organizations choose what we do on the web, where we invest our time. In their rules Apple expresses that the organization “will dismiss Apps for any content or behavior that we accept is over the line”

Where exactly is this line and which practices, as per Apple, are consigned to a spot crosswise over it? Where will the line be in five years? As it currently appears, Apple has guaranteed a seat on the Supreme Court of our digital lives. Google and Apple application stores control the stream of our data. With each passing day, they tighten their grasp over the content and conveyance of our data. While this reality may appear innocuous to numerous people right now, in a couple of year’s time this could turn into a genuine risk over our right to speak freely and our freedom to create.

An organization named Tawkon which create an application that lets you know when your cell phone is transmitting high radiation so clients can stay safe. Apple dismisses this application. At the point when Tawkon authors approached Steve Jobs for a clarification, he just answered we have no interest in such apps. Why would Apple block something that benefits people? I have a premonition that with the low cell coverage in the US 4–5 years ago, Steve didn’t need his clients to quit using the cell phone because it is continually emitting high radiation! This application could conceivably hurt the carriers that have lucrative associations with Apple.

Another intriguing case is the blocking of bit coin wallet applications, a policy which was recently changed. The normal client would prefer using Apple pay, blocking bit coin wallets halts the spread of usage while Apple is fabricating their Apple pay strategy, permitting them an out of line point of interest. Over and over again, Apple rejects applications not on the basis of noxious activity, however on the basis of pure capital gain.

2013 was the first year that Americans invested extra time online on cell phones than on computers, and as cell phones turn into our essential purpose of association, the online experience will progressively get to be synonymous with being inside an application. It’s much the same as the Internet, however reconsidered as a marked experience and with new, less democratic power structures, in the same way as Apple, Google and Face book ruling the data perch like the Chevron and BP.