Email delivery is important for businesses, perhaps more now than ever. With the proliferation of smartphones, tablets and other devices, businesses themselves are becoming more mobile, more flexible — and more in need of the ability to communicate reliably. It’s not unusual for companies to depend on their own, in-house SMTP email servers, but that’s not always an option for some. Nor, unfortunately, is it always the most reliable option. For many businesses, new technologies, including cloud-based servers that provide SMTP api plugins, might be a better choice.
Who’s Getting Your Emails? Who Isn’t?
Believe it or not, that second question doesn’t cause some business owners much worry — for the simple reason that many are not aware of the problem. Studies have found that up to 20% of legitimate, non-SPAM, expected emails disappear before reaching their destination, with neither the sender nor the intended recipient being aware of it. It’s not hard to imagine the difficulties this could cause, from delayed projects to irate clients who think you are ignoring them. If your in-house or web-based server SMTP client does not track email to its destination, or is unable to confirm delivery, this problem can go undetected for far too long.
When Mobility and Agility Matter
The days of sitting in an office before a desktop computer for eight hours are not over, by any means. A centrally located workspace is integral to many organizations. For many new and emerging businesses, however, their central location is their laptop, smartphone or tablet, and their business is conducted anywhere and everywhere. Setting up their SMTP email servers in the cloud often makes the most sense, particularly when they are offered a plugin SMTP api to ease sign up, and any transition. Though, of course, there are benefits for you, even if yours is the most traditional type of brick-and-mortar business.
When Scalability is More Than Just a Word
Scalability, the ability to move from small volume to large volume, very quickly, is sometimes a problem with traditional email servers. When you normally send out perhaps a few dozen emails at a time, suddenly asking your traditional server SMTP to handle a few hundred or thousand emails can cause clogs, delays and unreliable delivery. Effective cloud-based email servers don’t have this problem. You can go from sending ten emails one day, to a billion the next, and have the same fast, reliable service because your email structure is not dependent on physical servers. This offers a huge advantage to businesses that occasionally run large marketing programs or send out promotional emails.
Email has grown up, as the Internet itself is growing up, and is keeping its place as a vital tool for businesses, even in these days of SMS messaging and social media communications. As a savvy business owner, you’ll no doubt want to investigate the various options available to you that will help increase your efficiency in the coming years. One of those options should be cloud-based email, which, though yet in its infancy, is still more reliable than using regular SMTP email servers. In addition, an SMTP api offers a way to easily plug in to your email structure, and in-depth analytics help you keep track of where your emails are going, and whether they actually arrive.
Author Bio: Jonathon Blocker is familiar with information on how to successfully send emails to the intended individual. Jon refers to Send Grid online when in need of great advice and assistance. Add Jon on Google Plus.